A Lead Generation Proposal For
HPK Stars Realtors
"Qualified NRI & HNI Leads, Engineered Not Hoped For."
By Mohamed Faiz, Founder — Aximz Technologies, LLP | April 2026
This proposal is about one thing: getting HPK qualified leads.
Not followers. Not impressions. A predictable flow of NRI/HNI buyers ready to meet. SEO, Paid, LinkedIn, Website — all engineered toward that single goal.
Who We Are
Aximz Technologies, LLP
We are a full-service creative and digital marketing agency headquartered in Bangalore with a presence in the United States. We work at the intersection of brand, performance, and technology.
Our clients span lifestyle, hospitality, F&B, manufacturing, and real estate — and across every vertical, we've delivered 2x–8x ROAS through disciplined, data-led campaigns.
For real estate specifically, we understand the NRI buyer journey, RERA compliance nuances, and the long HNI decision cycle — which is why our funnels are built differently.
2x–8x
ROAS Delivered
BLR + US
Dual Presence
Full-Service
Creative & Digital
Real Estate
Vertical Expertise
Trusted By
The Current Gaps
Where Leads Are Being Lost
01
No Website
Every rupee spent on ads leaks without a conversion-optimised landing destination. You're paying for traffic with nowhere to land.
02
No Lead Capture
Without structured forms, WhatsApp flows, and CRM routing, interested buyers slip through the cracks — never to return.
03
Limited Social Proof
NRI and HNI buyers research extensively before committing. Without visible credibility signals, trust is never established.
"HPK needs a high-intent lead generation engine, not awareness."
The System
The NRI/HNI Lead Engine
Targeted Ads
Meta + Google
Conversion Website
SEO-Ready
Capture
Form + WhatsApp
CRM Routing
Qualified Leads
Retarget & Nurture
Close Faster
What You Get
Monthly Deliverables
SEO
Search Engine Optimisation
- On-page optimisation for all key pages
- Content targeting "villa Chennai", "NRI property TN"
- Locality-specific landing pages
- Technical SEO audit & fixes
- Monthly content calendar
PAID
Paid Advertising
- Meta Ads to Tamil diaspora (SG, UAE, MY, UK, US, CA, AU)
- Google Search campaigns for high-intent queries
- Retargeting across Meta & Google Display
- A/B creative testing monthly
- Budget pacing & optimisation
LinkedIn Presence
- Founder personal brand content
- Company page management
- HNI-targeted thought leadership posts
- Connection outreach strategy
- Monthly content calendar
REPORTING
Monthly Dashboard
- Lead volume & quality breakdown
- Cost Per Lead (CPL) tracking
- Attribution by channel
- Conversion funnel analysis
- Strategic recommendations
Ad Spend
Your ₹60,000 Ad Budget
Strictly NRI + HNI across Tamil Nadu. Every rupee tracked, attributed, and optimised.
Growth Projection
The 6-Month Growth Curve
Min 6-month tenure recommended. M1–2 calibrate. M3 onwards compounds.
| MONTH | PHASE | RAW LEADS | QUALIFIED | CPL |
|---|---|---|---|---|
| M1 | Calibration | 15–22 | 5–7 | ₹8.5K–₹12K |
| M2 | Learning | 20–28 | 7–9 | ₹6.5K–₹8.5K |
| M3 | Stabilized | 25–35 | 10–12 | ₹5K–₹6K |
| M4 | Compounding | 30–40 | 12–14 | ₹4.2K–₹5K |
| M5 | Scaling | 35–45 | 14–17 | ₹3.5K–₹4.2K |
| M6 | Peak | 40–50 | 16–20 | ₹3K–₹3.75K |
165–220
6-MO RAW LEADS
64–79
6-MO QUALIFIED
~₹5,000
AVG CPL
"Real estate buyer journeys are long. The engine takes 3 months to calibrate and another 3 to compound."
Your 6-Month ROI Math
"A handful of deals changes the math. At the upper end, this pays back 4–5x."
* Ranges from Aximz aggregate data. HPK benchmarks calibrated in Month 1.
Engagement Options
How We Work Together
Ongoing Growth
₹35,000
per month
- SEO — On-page + content strategy
- Paid Ads — Meta + Google management
- LinkedIn — Founder + company page
- Monthly reporting dashboard
- CRM setup & routing
- WhatsApp integration
Min 3 months · 6 months recommended
One-Time Build
₹30,000
one-time
7-Page Website:
- Home
- About
- Services
- Completed Projects
- Ongoing Projects
- Gallery
- Contact
- Blogs
Mobile-responsive · SEO-ready · WhatsApp + CRM integrated
Exclusive of GST. Ad spend ₹60,000/mo at cost separately.
Investment Summary
The Numbers
Website Build
one-time
₹30,000
Monthly Retainer
per month
₹35,000
Ad Spend
per month, at cost
₹60,000
Month 1 Total
Website + Retainer + Ads
₹1,25,000
Month 2+ Total
Retainer + Ads
₹95,000/mo
6-Month Total
₹6,00,000 + GST
"Less than commission on a single ₹1 crore deal."
Portfolio
Our Work in Motion
The Difference
Why Aximz
KPI-Driven
Leads are the only KPI that matters. Every campaign, every rupee, every creative — optimised for qualified lead volume.
Real Estate Craft
NRI funnels, RERA compliance, HNI decision cycles — we understand the nuances that generic agencies miss.
In-House, One P&L
No outsourcing. Your account is managed by the same team that pitches you. One P&L, full accountability.
Ad Spend at Cost
We don't mark up your ad spend. ₹60,000 goes entirely to Meta and Google — transparent, auditable.
2x–8x ROAS
Proven across lifestyle, hospitality, F&B, manufacturing, and real estate. Results, not promises.
Engagement Terms
Terms & Conditions
All fees are exclusive of GST.
Ad spend of ₹60,000/month is billed at cost, separately from the retainer.
Payment terms: 50% advance, 50% on delivery / month-end.
Minimum engagement: 3 months. 6 months strongly recommended for compounding results.
Website and all creative assets remain the property of HPK Stars Realtors upon full payment.
All lead data, CRM data, and audience data remain the exclusive property of HPK Stars Realtors.
Either party may terminate with 15 days written notice after the minimum tenure.
Ready to Begin
Let's Engineer Your Leads.
One conversation. No obligation.
Mohamed Faiz
Founder, Aximz Technologies, LLP
